In an effort to satiate the voracious appetites and consciences of today’s savvy sustainable shopper, Whole Foods is bringing a new item to its 365 locations. North American Opossum, in a variety of different cuts and marinades, will hit the deli case later this fall. This mouthwatering marsupial may be new to many foodies, so Whole Foods has launched a campaign to inform people of the many salutary effects of adding possum to their dinner table. Possum is high in essential fatty acids and can be used in place of chicken or rabbit in most recipes.
“The beauty is that at almost all of our stores, this product is available as a 100% local food source. These are free-range possums, not raised in the standard commerce-industrial food complex,” said Whole Foods’ Director of Product Selection, Morgan Fremondler.
“Many people are hesitant at first about the ‘other white meat,’ but possum has a lot to offer. It’s got a tangy bite to it, and it’s one of the leanest meats you’ll find. Roasted and stewed, it makes a lovely bisque bouille; I recommend a pairing with one of our local white wines. When you set it on a table in front of your friends, it sends a savory vibe of hipster-hillbilly chic which is totally out of this world.”
For every 1,000 pounds of possum sold, Whole Foods is donating 50 cents to fight gluten intolerance in Myanmar, so buyers can feel confident that their purchase is part of building a stronger and more wholesome tomorrow.
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